About
We are small on purpose.
Between an automation subscription and a Big 4 scoping engagement there is a wide gap. Most Australian businesses of ten to two hundred people sit in it.
01 · Why we exist
The gap we work in.
A$110
a week buys a managed automation subscription. A real service — but nobody at that price is standing behind the system the week it quotes a job wrong. aiautomationagency.com.au ↗
A$4,500
buys our two-week diagnostic: a written recommendation and a fixed price for the top item. Sometimes the recommendation is to build nothing — the cheapest thing we can hand you.
A$400k
is the top of the published benchmark for a Big 4 AI scoping engagement, before a line of code. Capable people — and more than most businesses this size will ever spend to find out what to build. sandlabs.com.au ↗
So the middle does nothing, for years. That is the gap.
02 · Size
Being small is the offer.
The people who scope your work are the people who build it. No account manager, no bench, nobody more senior you never meet. Ring the number on this site and you get one of them.
Small is not unbacked: we are an OpenAI Select Partner, with OpenAI's partner resources, training and support behind the work.
The trade runs both ways. A large firm can put twenty people on your problem next Monday and we cannot — if that is what the job needs, hire them. And because a small firm carries an obvious risk, the answer is written into every engagement: your repository, your credentials, plain procedures someone else could pick up.
82%
of billed days on the NSW ICT consulting panel sit at Manager level or below, on the state's own staffing framework. Not a criticism — a pyramid is how a big firm stays busy. It is just not what you are buying here. buy.nsw.gov.au ↗
03 · What we believe
Five things we believe about this work.
01
Automate one thing, not ten.
Ten scattered automations are ten things to maintain, and nobody can say what any of them saved. One workflow, done properly and measured, beats a shelf of half-finished ones. It is also a smaller invoice — the part that costs us.
02
If we cannot measure it, we will not claim it.
Developers using AI tools were 19% slower on real tasks and believed they were 20% faster. People cannot tell, so we count — before and after, on the same measure. If the number does not move, we say so. metr.org ↗
03
“Do not build this” arrives in writing.
At the end of the diagnostic, in the report, in plain words. It kills the build fee that would have followed, and it is still the right answer often enough to keep.
04
Prices belong on the website.
Published prices mean we cannot quietly price a job by what we think you can pay — and anyone can undercut us on Tuesday. Worth it.
05
Everything is yours to walk away with.
Your repository, your accounts, your keys, written procedures. The retainer ends on 30 days’ notice. Nothing we build is designed to be hard to leave.
04 · Who and where
Sydney, and the name.
Based in Sydney, New South Wales, Australian owned and run, working with businesses anywhere in the country. If the work needs us in your office, we come to your office.
The name is a plant. Westringia fruticosa is coastal rosemary — it holds ground in poor soil, salt and wind. Lomandra, our product, is named for the grass planted to stop banks eroding. Both Australian natives. That is the whole story.
This page does not name the people yet. It will — real names, real roles, real photographs. Until then, ring 02 8531 8610 or email hello@westringia.com and ask who you would be working with. Neither goes to a switchboard or a chatbot.
The mark is a single westringia flower: five petals, hardy, grows where not much else does.
The next step
Tell us what's slow.
Describe the part of your week that takes too long. A person replies, usually the same day. The first call is free, runs about half an hour, and ends with a straight answer on whether anything is worth building.
Or email hello@westringia.com directly. No deck, no sales process.